Holy cow. A well-heeled analytics company and a professional sports team just turned down both exposure and money in favor of a significant charitable contribution because it was “the right thing to do.”

Don’t tell, well, just about every other professional sports team.

For the second time this season, the Utah Jazz have bucked both an NBA and pro sports trend by thinking community and value-first in the face of what could have been a deluge of deals meant to line pockets. Just after announcing that the basketball team would stay in Salt Lake City for as long as there will be a Salt Lake City (nearly two centuries and counting), the Utah Jazz have decided to flip their potential jersey patch ad revenue into charitable coffers.

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