Diver Jennifer Abel strides barefoot across an icy field.

Tennis ace Milos Raonic practises his serve standing on a frigid plain beneath a gray sky.

A pair of sprinters dash across the tundra alongside a herd of caribou while the baritone-voiced narrator of the Canadian Olympic Committee’s new “Ice in Our Veins” commercial relays the ad’s central message.

Canada’s relentless winters make the country’s summer Olympians tougher.

Taken literally, the idea is ridiculous.

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