The case for business model innovation: A sports story

SPORTS BUSINESS MODEL INNOVATION Given that digital disruption started with the market, it makes sense for business model innovation to start here too. Here we look at the digital marketing based approach of sport organizations such as teams, leagues, federations, venues and events. The 2016 strategy+business article “How to Choose the Right Digital Marketing Model” …

You need to be a member to view the rest of this article. Please sign in, or sign up for free!

Related posts