Steelers, Kennywood deal mutually beneficial to Western Pennsylvania icons

Call it the Immaculate Collaboration. That’s the consensus of sports marketing professionals reacting to the Pittsburgh Steelers’ recently announced partnership deal with Kennywood Park. The deal includes creating a themed area at the West Mifflin amusement park called Steelers Country that features a new megacoaster called The Steel Curtain. “It’s two Pittsburgh institutions. It ties …

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