With its origins in Milton, Massachusetts and headquarters in New York City, Barstool Sports, through founder Dave Portnoy, has adopted a take-no-nonsense-from-anyone identity thanks to its satirical coverage of sports and men’s lifestyle matters and eclectic apparel collections. The items that comprise the entity’s Saturdays Are For The Boys (SAFTB) linehave made Portnoy and his peers a few fans and, they are contending, one blatant imitator. According to the New York Daily News, Barstool intends to reacquaint itself with the National Football League by sending a cease-and-desist letter, the contents of which, it hopes, will inspire the overseer to stop hawking T-shirts whose text, it feels, violates the SAFTB trademark.
Anyone with passing knowledge of Barstool knows that nobody will ever consider the powers that be wallflowers. This year has found Portnoy et al plying their trade to the chagrin of NFL commissioner Roger Goodell and has seen them needing to receive the same type of legal document that it will send to the league today. Worlds have collided through the present matter, with the Barstool bunch asserting that the NFL’s “Sundays Are For The–“ merchandise that acknowledges the 32 teams of pigskin performers oversteps legal bounds. The aforementioned publication notes that Barstool trademarked the “Saturday” sentiment last year but adds that “It is not known if the NFL trademarked its own slogan.”
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