Mark Cuban Says NBA Does a Better Job of Marketing Its Players Than the NFL Does

Mark Cuban

“Dallas Mavericks owner Mark Cuban believes one reason the NBA continues to grow in popularity is because of the league’s ability to market its players. Appearing on CBS Sports HQ’s Kanell and Bell (h/t NBC Sports’ Kurt Helin), Cuban contrasted the NBA’s marketing strategy to that of the NFL: “The NFL sells the NFL. The NBA sells its players. The NFL …

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