Hyundai’s Super Bowl playbook includes digital, experiential marketing

Watching brands’ Super Bowl strategies next year will be interesting given a number of factors shaking up the ad world in 2017, especially cord-cutting, which has impacted the once rock-solid ratings powerhouse of NFL content. While in-game commercials are still the biggest play here, Hyundai emphasizing social media, digital and even experiential elements shows the brand taking …

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