Phil Mickelson won’t likely take a hit with his fans or his corporate sponsors, a longtime sports marketing expert said.
Bob Dorfman, executive creative director at Baker Street Advertising, said he doubts that the SEC lawsuit that named the five-time major winner will have much impact on Mickelson’s earning power in corporate America.
“Given that it seems he was an unknowing accomplice to all of this and wasn’t knowingly breaking the law, I don’t see it as affecting his marketability,” Dorfman said.
“I suppose if you’re a prospective sponsor, you might want to take a flier for a little bit and wait and see how this all plays out.”
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