"We are thrilled to partner with such an incredible brand that is not only recognized in North America, but throughout the world," United Managing Partner Jason Levien said in a statement. "Audi has transcended the automobile industry and fully embraced the culture of soccer, especially in MLS."
Though based in Germany, Audi has a local connection in the D.C. area — parent company Volkswagen Group of America Inc.'s corporate headquarters are located in Herndon. Volkswagen was D.C. United's jersey sponsor from 2008 to 2013.
Terms of the deal were not disclosed, but sources told The Washington Post the agreement was for at least 12 years. The Sports Business Journal reported the agreement is between 10-15 years and is valued at $4 million annually, making it the second-biggest deal in MLS behind Banc of California's reported 15-year, $100-million deal for Los Angeles Football Club's new venue.