The evolution of consumer and fan engagement was one of the big topics at the CES Sports Business Innovation Summit, and a panel comprising not only technology leaders but also a major force in the automotive industry and a college-conference head who thinks globally laid out some interesting insights into where sports-fan engagement is headed.

“Social and mobile is now,” said Dave Finocchio, CEO/co-founder, Bleacher Report. “Our biggest goal is to help move the market along so that social dollars are not going to platforms but rather to the publishers that have a direct relationship with the audience. The focus is on how to connect with the audience when it is most engaged.”

One of the hot topics at CES was VR and how it will change the way consumers connect with content and brands. NextVR Executive Chairman Brad Allen noted that VR production has moved from things like courtside single-camera demos to storytelling and even having reporters.

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