Anheuser-Busch Wants to ‘Own the Space’ with the ‘Official Beer of Esports’ Trademark


“Head of US Sports Marketing at Anheuser-Busch InBev Nick Kelly said that the brewer recently trademarked the “official beer of esports” phrase because it saw an opportunity to leverage the fractured nature of the space to try to own it for the company. Anheuser-Busch has deals in the esports space with Overwatch League  and the NBA 2K League , and multiple …

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