When I was growing up, I never saw a bag of Golden Flake potato chips that I didn’t think about Paul “Bear” Bryant eating them in commercials.

Today, my child isn’t used to seeing Nick Saban unless there are AT&T logos behind him, and a Coca Cola on his podium.

Being associated with supporting your community’s local sports teams – whether little league, college, high school, or pro – well, that’s the “Halo Effect”.

When businesses are supporters of local sports teams, they experience strong engagement with the fan base as well.  In essence, devoted fandom translates effectively when businesses opt to associate their products with local sports teams. The marketing success achieved can be as palpable as excitement during any big game as prospective clients experience a melding of brand loyalty and sports team support.

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