A Lowe’s executive explains how the home-improvement retailer is making the most of its partnership with the NFL

“Lowe’s is continuing to tout its status as the National Football League’s official home-improvement retail sponsor by offering shoppers over 10,000 team-branded products and helping a few families trick out their “homegate” spaces, just in time for the season’s kickoff. The home-improvement retailer embarked on a multi-year partnership with the NFL in January, which offers the company …

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