November 2018 - Sports Marketing Report

The NFL Needs to Update Its Playbook When Marketing to Female Fans

Posted by Cole
|Date: 11:17 AM
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The NFL Needs to Update Its Playbook When Marketing to Female Fans

The NFL’s brand is the strongest player in American sports. Yet the organization has continued to fumble ...

The NFL’s brand is the strongest player in American sports. Yet the organization has continued to fumble when it comes to reaching a major portion of its audience. While the league generates billions ...

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Beyond the Ticket: Executing Effective Pricing Strategies

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|Date: 11:13 AM
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Beyond the Ticket: Executing Effective Pricing Strategies

In this webinar, presented by Old Hat, you will learn about the different pricing strategies used across ...

In this webinar, presented by Old Hat, you will learn about the different pricing strategies used across the country, what teams are having success, and what is driving that success. ...

11:13 AM
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Why Women’s Sports Sponsorship Is An Opportunity Brands Are Missing

Posted by Cole
|Date: 11:11 AM
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Why Women’s Sports Sponsorship Is An Opportunity Brands Are Missing

Brands are missing out on reaching valuable new audiences by shying away from sponsoring women’s sports. ...

Brands are missing out on reaching valuable new audiences by shying away from sponsoring women’s sports. That is according to Sam Grimley, commercial director at GumGum, a “computer vision” company th ...

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Caesars Announces 15-year Partnership with Raiders, Vegas Stadium

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|Date: 11:07 AM
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Caesars Announces 15-year Partnership with Raiders, Vegas Stadium

The future home of the Las Vegas Raiders has a founding partner. Caesars Entertainment on Thursday announ ...

The future home of the Las Vegas Raiders has a founding partner. Caesars Entertainment on Thursday announced a 15-year partnership with the Raiders and the Las Vegas stadium that is under construction ...

11:07 AM
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