December 2017 - Sports Marketing Report

Verizon Makes Expanded $2.5 Billion NFL Deal For Mobile Streaming Games

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|Date: 11:31 AM
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Verizon Makes Expanded $2.5 Billion NFL Deal For Mobile Streaming Games

NFL sponsor and sports TV advertiser Verizon will now distribute a broader array of live games and conten ...

NFL sponsor and sports TV advertiser Verizon will now distribute a broader array of live games and content across its mobile and digital media network. As part of a new, overall five-year deal, Verizo ...

11:31 AM
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Generic Sports Marketing Strategies Begin With An Understanding Of Fan Motivations

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|Date: 11:14 AM
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Generic Sports Marketing Strategies Begin With An Understanding Of Fan Motivations

As we put another year of conducting research with sports enthusiasts in the rear-view mirror, there’s op ...

As we put another year of conducting research with sports enthusiasts in the rear-view mirror, there’s opportunity to reflect on what we’ve collectively learned. I’ve often used this space to admonish ...

11:14 AM
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The NFL has a woman problem, and vice versa

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|Date: 11:04 AM
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The NFL has a woman problem, and vice versa

For years, the National Football League has tried to sell more tickets, pretzels, and apparel to female f ...

For years, the National Football League has tried to sell more tickets, pretzels, and apparel to female fans. But allegations about the league's emissaries and their behaviour toward women keeps getti ...

11:04 AM
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NHL pens three-year ear Oikos deal

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|Date: 10:44 AM
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NHL pens three-year ear Oikos deal

The brand, which is part of the DanoneWave Canada group, will be listed as the official yoghurt of North ...

The brand, which is part of the DanoneWave Canada group, will be listed as the official yoghurt of North America’s pre-eminent ice hockey league in Canada until the end of the 2019/20 season. The agre ...

10:44 AM
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NHL teams feel the force of Star Wars fervor

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|Date: 10:27 AM
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NHL teams feel the force of Star Wars fervor

A few days before the 2017-18 season began, Phil Kessel arrived at PPG Paints Arena to fulfill a few pres ...

A few days before the 2017-18 season began, Phil Kessel arrived at PPG Paints Arena to fulfill a few preseason obligations: filming PSAs, ticket reads and announcements for the Pittsburgh Penguins' fo ...

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NFL notebook: NFL commissioner Goodell signs 5-year contract extension

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|Date: 11:34 AM
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NFL notebook: NFL commissioner Goodell signs 5-year contract extension

Roger Goodell has signed a five-year contract extension to remain commissioner of the NFL through 2024. ...

Roger Goodell has signed a five-year contract extension to remain commissioner of the NFL through 2024. A memo from the NFL’s compensation committee to team owners and obtained Wednesday by the Assoc ...

11:34 AM
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Report: YouTube and Facebook are rife with pirated NFL streams

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|Date: 11:26 AM
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Report: YouTube and Facebook are rife with pirated NFL streams

News of widespread pirated games streamed on digital video platforms comes as many of these companies, es ...

News of widespread pirated games streamed on digital video platforms comes as many of these companies, especially Facebook, are gearing up to make bigger plays for sports streaming content. Recode ear ...

11:26 AM
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Marshawn Lynch Talks to the Hand in Loony Ads for Xbox Madden NFL 18

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|Date: 11:20 AM
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Marshawn Lynch Talks to the Hand in Loony Ads for Xbox Madden NFL 18

Marshawn Lynch knows how to talk with his hands. In September, he made obscene gestures during his first ...

Marshawn Lynch knows how to talk with his hands. In September, he made obscene gestures during his first game back after a year of retirement, earning a $12,000 fine from the National Football League. ...

11:20 AM
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Grinders? Scoters? Sasquatch? Possible nicknames for Seattle’s potential NHL expansion team

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|Date: 11:12 AM
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Grinders? Scoters? Sasquatch? Possible nicknames for Seattle’s potential NHL expansion team

Longtime listeners to the late, great Marek vs. Wyshynski podcast will recall that we were mildly obsesse ...

Longtime listeners to the late, great Marek vs. Wyshynski podcast will recall that we were mildly obsessed with calling a potential NHL addition to the Pacific Northwest the Seattle Easter Eggs. I can ...

11:12 AM
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NFL ad revenue performs well despite protests fervor

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|Date: 2:28 PM
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NFL ad revenue performs well despite protests fervor

Speaking at a recent fireside chat, NBCUniversal's head of advertising Linda Yaccarino suggested that the ...

Speaking at a recent fireside chat, NBCUniversal's head of advertising Linda Yaccarino suggested that the NFL's growing association with political protests, where players kneel during the national ant ...

2:28 PM
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