October 2017 - Sports Marketing Report

Fox Could Put World Cup Focus On Mexican National Team With USMNT Out

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|Date: 2:14 PM
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Fox Could Put World Cup Focus On Mexican National Team With USMNT Out

With the U.S. men's national team failing to qualify for the 2018 World Cup, Fox could "spend even more m ...

With the U.S. men's national team failing to qualify for the 2018 World Cup, Fox could "spend even more marketing dollars and heft" on the Mexican national team, "given the potential audience," accord ...

2:14 PM
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Assessing the NFL’s Amazon Experiment

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|Date: 2:09 PM
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Assessing the NFL’s Amazon Experiment

Amazon is fighting its battle for world domination on a number of fronts and, with the possible exception ...

Amazon is fighting its battle for world domination on a number of fronts and, with the possible exception of drone delivery, its NFL streaming initiative has drawn the most attention. The digital behe ...

2:09 PM
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NBA “Patching Together” An Interesting Narrative.

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|Date: 1:15 PM
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NBA “Patching Together” An Interesting Narrative.

When the NBA first announced they would go the patch route, there was a lot of speculation over the who a ...

When the NBA first announced they would go the patch route, there was a lot of speculation over the who and the what and the how on the program. Added value to big partners? Brands buying in on multip ...

1:15 PM
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Sixers go from worst to first – in marketing

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|Date: 1:10 PM
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Sixers go from worst to first – in marketing

In the 1983-84 season, the 76ers appeared to be bursting with the kind of marketing potential that savvy ...

In the 1983-84 season, the 76ers appeared to be bursting with the kind of marketing potential that savvy new NBA commissioner David Stern hoped to create and exploit in a league that was underachievin ...

1:10 PM
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Brady, Curry, Newton and other top Under Armour athletes get enviable perks

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|Date: 1:01 PM
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Brady, Curry, Newton and other top Under Armour athletes get enviable perks

n a summer day at Sagamore Farm – an expansive horse breeding and training center in Baltimore County — a ...

n a summer day at Sagamore Farm – an expansive horse breeding and training center in Baltimore County — a visitor might be surprised to gaze toward a nearby hill and see … goalposts. The posts stand a ...

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More Than 600 Esports Sponsorships Secured Since Start Of 2016

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|Date: 10:37 AM
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More Than 600 Esports Sponsorships Secured Since Start Of 2016

Since the start of 2016, over 600 esports sponsorship agreements have been signed, with the majority of t ...

Since the start of 2016, over 600 esports sponsorship agreements have been signed, with the majority of them coming from the IT/computer space. More than 360 IT/computer sponsorships have been secured ...

10:37 AM
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Bears to support breast cancer awareness

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|Date: 10:26 AM
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Bears to support breast cancer awareness

The Bears will support National Breast Cancer Awareness Month at their two October home games, with a “Cr ...

The Bears will support National Breast Cancer Awareness Month at their two October home games, with a “Crucial Catch” campaign earlier in the season against the Vikings and their annual “Real Bears Fa ...

10:26 AM
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Leftover Items From A Long Season? Teams Give Fans A Worthwhile Spin.

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|Date: 10:22 AM
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Leftover Items From A Long Season? Teams Give Fans A Worthwhile Spin.

All professional sports seasons are long, and the endless promotions that go on fill large storage rooms ...

All professional sports seasons are long, and the endless promotions that go on fill large storage rooms before, during, and sometimes after with lots and lots of stuff. Sometimes in a sport like base ...

10:22 AM
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The Promotion That Promises An Xbox One X Every 60 Seconds

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|Date: 10:12 AM
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The Promotion That Promises An Xbox One X Every 60 Seconds

Inc. brands Mountain Dew and Doritos along with Microsoft is launching September 25, providing consumer ...

Inc. brands Mountain Dew and Doritos along with Microsoft is launching September 25, providing consumers with the chance to win a highly coveted Xbox One X every minute in an online auction. Tapping ...

10:12 AM
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Well Played: “The Freeze” and USA Bobsled and Skeleton…

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|Date: 10:06 AM
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Well Played: “The Freeze” and USA Bobsled and Skeleton…

The Winter Olympics have always been a challenge to draw attention in the run up to the games, and this y ...

The Winter Olympics have always been a challenge to draw attention in the run up to the games, and this year in the US, given the crowded marketplace and the fact that the Games are in South Korea, th ...

10:06 AM
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