Sidney Crosby was only five years old when he posed for the photograph that would become Tim Hortons’ most powerful marketing tool. He was three-foot-11 and 54 pounds, and he wore big blue-and-red glo ...

Arizona Cardinals running back David Johnson is the NFL’s next marketing star, according to annual projections released Tuesday by the league’s players union. Johnson topped this year’s National Footb ...

For the last century, NHL players have battled for the highest honor in hockey: having their names emblazoned on the 125-year-old Stanley Cup. The NHL is celebrating the cup’s history, as well as its ...