November 2016 - Sports Marketing Report

Decline in cable TV, satellite subscribers could shrink Detroit player contracts

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|Date: 5:28 PM
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Decline in cable TV, satellite subscribers could shrink Detroit player contracts

The days of the Detroit Tigers signing gargantuan player contracts could be in jeopardy if subscriber and ...

The days of the Detroit Tigers signing gargantuan player contracts could be in jeopardy if subscriber and revenue declines for sports networks continues. The trend of cord-cutting — people dropping th ...

5:28 PM
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Sport & Scandal: The Evolution of Sports Sponsorship – a new documentary from The Drum

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|Date: 5:16 PM
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Sport & Scandal: The Evolution of Sports Sponsorship – a new documentary from The Drum

In 1988, Johnson’s revelations were a scandal. But now in a connected world, more and more sports stars a ...

In 1988, Johnson’s revelations were a scandal. But now in a connected world, more and more sports stars are being caught for – and hauled up on – their misdemeanours. It’s a paradox: the amount of cas ...

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This Week In Sports Law: Daily Fantasy Litigation, Derrick Rose Appeal, NFL Settles Ticket Issue

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|Date: 5:12 PM
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This Week In Sports Law: Daily Fantasy Litigation, Derrick Rose Appeal, NFL Settles Ticket Issue

The sports business news of the week was likely that FanDuel and DraftKings have agreed to terms on a mer ...

The sports business news of the week was likely that FanDuel and DraftKings have agreed to terms on a merger, which is expected to close at the end of 2017 as long as it passes antitrust scrutiny. One ...

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Why the Sports Industry Needs Innovative Thinkers

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|Date: 5:01 PM
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Why the Sports Industry Needs Innovative Thinkers

Sports have long been a staple of American pop culture and life. However, for as consistent as sports hav ...

Sports have long been a staple of American pop culture and life. However, for as consistent as sports have been, the world around them has changed in many ways. Now, more than ever, the sports industr ...

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Pro Teams Look To Score Big By Improving Fan Experience

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|Date: 4:57 PM
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Pro Teams Look To Score Big By Improving Fan Experience

Apparently going to see a live sporting event isn’t as exciting as it used to be. A recent study shows th ...

Apparently going to see a live sporting event isn’t as exciting as it used to be. A recent study shows that, even if given free tickets to a game, 57 percent of fans would rather watch at home. Local ...

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Here’s the logo for Guaranteed Rate Field

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|Date: 9:06 PM
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Here’s the logo for Guaranteed Rate Field

Chicago White Sox fans last summer erupted over the team's decision to rename its ballpark Guaranteed Rat ...

Chicago White Sox fans last summer erupted over the team's decision to rename its ballpark Guaranteed Rate Field and derided the logo they thought would come with it. Covering the stadium with a corpo ...

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Mercedes-Benz holes World Cup of Golf deal

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|Date: 9:03 PM
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Mercedes-Benz holes World Cup of Golf deal

The agreement will see the car manufacturer become a premium partner and official vehicle of the competit ...

The agreement will see the car manufacturer become a premium partner and official vehicle of the competition, which will be held at the Kingston Health Golf Club in Melbourne from 24th to 27th Novembe ...

9:03 PM
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Marketing expert says Suns’ rebranding could be ‘risky maneuver’

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|Date: 9:00 PM
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Marketing expert says Suns’ rebranding could be ‘risky maneuver’

The change of the franchise name from the Jacksonville Suns minor league baseball team to the Jumbo Shrim ...

The change of the franchise name from the Jacksonville Suns minor league baseball team to the Jumbo Shrimp has potential marketing implications that could prove a liability for a team that is beloved ...

9:00 PM
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Google, NFL make play for VR on Daydream View

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|Date: 8:55 PM
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Google, NFL make play for VR on Daydream View

As traditional TV viewership for football slips, the NFL might be looking for new means to build buzz, an ...

As traditional TV viewership for football slips, the NFL might be looking for new means to build buzz, and VR could spark interest in fans eager to try the immersive tech. While VR hardware has often ...

8:55 PM
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The Chicago Cubs have finally won the World Series…and so did Budweiser

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|Date: 8:52 PM
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The Chicago Cubs have finally won the World Series…and so did Budweiser

As a born and raised Chicago sports fan, I can tell you, “get it right” is the understatement of the year ...

As a born and raised Chicago sports fan, I can tell you, “get it right” is the understatement of the year-maybe the last 108 years. Budweiser absolutely, without a doubt, 100% nailed it. The two minut ...

8:52 PM
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