May 2015 - Sports Marketing Report

Ask Bernie: Questions From Readers Like You

Posted by Bernie Mullin
|Date: 12:07 PM
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Ask Bernie: Questions From Readers Like You

What are the qualities team's should be looking for when hiring ticket sales people? Hiring for any posit ...

What are the qualities team's should be looking for when hiring ticket sales people? Hiring for any position within a sports organization is an inexact science. Hiring for ticket sales talent can be e ...

12:07 PM
| by Bernie Mullin

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Ever Notice How Few Great Players Become Great Coaches?

Posted by Greg Bennett
|Date: 12:04 PM
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Ever Notice How Few Great Players Become Great Coaches?

Quick, name a great player who was also a great coach? Larry Bird? Isiah Thomas? Mike Singletary? No, no, ...

Quick, name a great player who was also a great coach? Larry Bird? Isiah Thomas? Mike Singletary? No, no, and no. Hall of fame players, but just average coaches. It's the same with salespeople, most n ...

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| by Greg Bennett

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The Changing Face of the Fan Experience

Posted by Pat Whalen
|Date: 12:03 PM
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The Changing Face of the Fan Experience

A few years back I attended a sports marketing conference in New York City. It was a great event with man ...

A few years back I attended a sports marketing conference in New York City. It was a great event with many amazing speakers and I left full of ideas to start implementing once I got back to my team. D ...

12:03 PM
| by Pat Whalen

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Featured Q&A: Sara Moore

Posted by Sports Marketing Report
|Date: 12:02 PM
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Featured Q&A: Sara Moore

SMR: Tell us a little bit about yourself and the path that you took to eventually get to your current pos ...

SMR: Tell us a little bit about yourself and the path that you took to eventually get to your current position in the CFL. Sara: It was an interesting path, actually. It was probably a non-traditional ...

12:02 PM
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What Makes Tumblr The Most Obscure Social Media Platform In Sports?

Posted by Sports Marketing Report
|Date: 12:01 PM
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What Makes Tumblr The Most Obscure Social Media Platform In Sports?

“Keep Portland Weird.” It’s a slogan that’s all too familiar to the Pacific Northwest and especially to t ...

“Keep Portland Weird.” It’s a slogan that’s all too familiar to the Pacific Northwest and especially to the Portland Trail Blazers’ fan base, who would self-identify as quirky, eccentric and of course ...

12:01 PM
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Fan Experience Doesn’t Stop Outside The Track

Posted by Sports Marketing Report
|Date: 12:00 PM
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Fan Experience Doesn’t Stop Outside The Track

Between the tailgating, souvenir row and the various chances fans have to mingle with current and past NA ...

Between the tailgating, souvenir row and the various chances fans have to mingle with current and past NASCAR stars through the tracks, race weekends provide no shortage of exciting activities. But th ...

12:00 PM
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Durham Bulls Case Study

Posted by Sports Marketing Report
|Date: 11:59 AM
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Durham Bulls Case Study

Celebrating its 20th anniversary this year, The Durham Bulls Athletic Park has been enjoying its recent m ...

Celebrating its 20th anniversary this year, The Durham Bulls Athletic Park has been enjoying its recent major renovation. The renovation was a project that began at the very end of the 2013 season. Th ...

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