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SPORTS MARKETING REPORT – LATEST STORIES
SPORTS MARKETING REPORT – LATEST STORIES
NHL’s Lake Tahoe ratings were great or horrible, depending on your viewpoint
NHL's Lake Tahoe ratings were great or horrible, depending on your viewpoint "The ratings for the NHL's first foray to Lake Tahoe
‘Success in Sports Is Driven by the Behavior of Completely Irrational Human Beings’
‘Success in Sports Is Driven by the Behavior of Completely Irrational Human Beings’ After nearly 30 years of competition spanning three leagues
How technology could help sports survive the pandemic
How technology could help sports survive the pandemic "The sports industry has been mind-blowingly lucrative for decades, with teams earning big bucks
This Professional Gaming Millionaire Predicts E-Sports Will Reach $10 Billion Within the Next 5 Years
This Professional Gaming Millionaire Predicts E-Sports Will Reach $10 Billion Within the Next 5 Years "The concept of e-sports has been around
Mahomes Takes One on the Chin but Remains the Face of NFL’s Marketing Future
Mahomes Takes One on the Chin but Remains the Face of NFL’s Marketing Future Here’s one way to spin it: Patrick Mahomes just got
State Farm NFL Ads Crushing The Marketing Competition
State Farm NFL Ads Crushing The Marketing Competition "State Farm has been all over the NFL Playoffs, with popular quarterbacks Aaron Rodgers
Most college athletes can’t accept brand sponsorships or deals. That could soon change.
Most college athletes can’t accept brand sponsorships or deals. That could soon change. "The way former NBA player Jerome Williams tells it,
Be Like Ryan: Why Gatorade Added Its First American Pro Boxing Endorser
Be Like Ryan: Why Gatorade Added Its First American Pro Boxing Endorser "Michael Jordan, Tiger Woods and Serena Williams are among a